Many successful businesses are born out of a consumer need for a product, which Petite Studio‘s founder Jenny Wang honed in on when she started her company. Wang’s two-year-old fashion label caters to women who are 5’4 and under. PS offers a mix of trendy tops, dresses, pants, and skirts with sizes ranging from XXS to large. The price point is around $89-$200 depending on the item.
“One of the biggest reasons I started the company was because when I moved to the United States, a few years ago, I had a hard time finding clothes that fit me,” she said. “My friends and I, we constantly went to the kid’s section to try to find clothes that worked for us.”
Wang launched Petite Studio in August 2016 with her partner and husband Matthew Howell, who manages the business side of the operations. The small but mighty label is growing by the minute as evidenced by the sold out pieces on the site and has hit its stride with the petite community. Its Instagram account currently has 22.7k followers.